Program Goals and Highlights
In our curriculum, we emphasize three core features: a balance between industry intelligence and business knowledge; a balance between operational skills (such as resource integration and IP management) and management methodologies (such as innovative practices and IP analysis); and a balance between technological literacy and humanistic and legal studies. In terms of teaching methods, in addition to valuing classroom participation and discussion, we actively promote a variety of teaching approaches, including:
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Activity-Based Learning: Achieving the goal of learning through application via activities such as business simulations, encounter groups, creativity stimulation, and role-playing.
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Practice-Oriented Teaching: Enhancing understanding of the domestic high-tech industry through entrepreneur lectures and summer practical projects.
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Study Tours: Cultivating an industry-wide perspective and international outlook through preparatory courses and well-planned domestic and international study trips during winter and summer breaks.
Traditional business administration education pursues vertical, functional management learning, where everything is focused on increasing efficiency and effectiveness while reducing costs. However, with the advent of the knowledge-based economy, the emphasis has shifted to rapid time-to-market and the swift launch of the next wave of innovative products. Our institute's teaching and research are specifically designed to address the characteristics of new business and new product development, with a redesigned curriculum that includes Technology and R&D Management, Innovation Management, Intellectual Property Management, and Strategic Management of New Ventures. We aim to train students to respond and integrate rapidly when facing uncertain technologies and markets.
Specifically, our institute is dedicated to cultivating professionals in technology management and intellectual property, who will go on to become innovative managers, entrepreneurs, research scholars, and leaders in government technology planning and policy-making.
