| Status | Chair,Full-time |
|---|---|
| Name | YU-CHIEN CHANG |
| Office Tel No. | 81006 |
| Job Title | Associate Professor |
| Teaching Field | 藝術行銷;藝術組織創新;博物館管理;文化創意產業 |
| Year | Paper Title |
|---|---|
| 2022 | 張瑜倩*;曾信傑, 2022.12, '後疫情時代的博物館行銷, ' 博物館與文化, Vol.24, pp.1-4.(*為通訊作者), vol. 106892, Dec. 2022 |
| 2022 | Yu-Chien Chang*, 2022.10, 'Changing attitudes and behaviour in Taiwan in response to the pandemic, ' Art & the Market: Caucasus & Beyond, Vol.3, pp.N/A.(*為通訊作者), vol. 106907, Oct. 2022 |
| 2021 | 陳蕙芬;張瑜倩*, 2021.11, '多元制度邏輯的共生之道—以甘樂文創為例, ' 管理學報, Vol.38, No.4, pp.613-640.(TSSCI, SCOPUS)(*為通訊作者), vol. 434068, Nov. 2021 |
| 2020 | 張瑜倩*, 2020.06, 'Creating value through the performing arts festival: A multi-stakeholder approach, ' Journal of Macromarketing, Vol.40, No.2, pp.185-200.(SSCI)(*為通訊作者), vol. 424972, Jun. 2020 |
| 2019 | 張瑜倩*, 2019.08, '英國創意產業中介組織之中介行為, ' 國內外文化產業訊息及趨勢分析雙月報, Vol.108年, No.4, pp.32-36.(*為通訊作者), vol. 424426, Aug. 2019 |
| 2019 | 張瑜倩*, 2019.03, 'V&A的品牌重塑策略, ' 博物館簡訊, Vol.87, pp.6-9.(*為通訊作者), vol. 430398, Mar. 2019 |
| 2018 | 張瑜倩*;Chloe Preece, 2018.09, 'Visual Arts Marketing in East Asia, ' Arts and the Market, Vol.8, No.2, pp.118-122.(*為通訊作者), vol. 418924, Sep. 2018 |
| 2018 | Rua-Huan Tsiah;David Yen*;Yu-Chien Chang;Che-Chuan Hsu, 2018, 'Challenges in creating hybrid professionalism knowledge, ' IT Professional, Vol.20, No.4, pp.19-27.(EI, IEEE)(*為通訊作者), vol. 413246, 2018 |
| 2016 | 江淑琳*;張瑜倩, 2016.01, '更民主的科學溝通：科學類博物館實踐公眾參與科學之角色初探, ' 傳播研究與實踐, Vol.6, No.1, pp.199-227.(TSSCI)(*為通訊作者), vol. 407199, Jan. 2016 |
| 2015 | Rua-Huan Tsaih;David Yen*;Yu-Chien Chang, 2015.08, 'Challenges of Deploying Complex Technologies in a Traditional Organization, ' Communications of the ACM, Vol.58, No.8, pp.70-75.(SCIE, EI, ACM, IEEE, SCI)(*為通訊作者), vol. 406142, Aug. 2015 |
| 2015 | 張瑜倩*, 2015.06, '從設計到社會設計：V&A館藏發展政策的再詮釋, ' 博物館與社會, No.9, pp.103-118.(*為通訊作者), vol. 410344, Jun. 2015 |
| 2014 | Rua-Huan Tsaih*;James Quo-Ping Lin;Yu-Chien Chang, 2014.11, 'National Palace Museum and Service Innovation, ' Emerald Emerging Markets Case Studies, Vol.4, No.7, pp.1-24.(TRANSFER)(*為通訊作者), vol. 406161, Nov. 2014 |
| Year | Paper Title |
|---|---|
| 2023 | 張瑜倩*, 2023.07, 'From dusty to trendy: Rebranding the Victoria and Albert Museum, ' Academy of Marketing 2023 Conference, University of Birmingham.(*為通訊作者), Jul. 2023 |
| 2023 | 張瑜倩*, 2023.07, 'From dusty to trendy: Rebranding the Victoria and Albert Museum, ' Academy of Marketing 2023 Conference, University of Birmingham.(*為通訊作者), Jul. 2023 |
| 2019 | 張瑜倩*, 2019.06, 'The collaboration and relationships between the central government and cultural creative clusters: A case study of Huashan 1914 Creative Park, ' The 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice.(*為通訊作者), Jun. 2019 |
| 2019 | Yu-Chien Chang*;Sam Tzu-Hsiang Yuan;Tun Chiu, 2019.06, 'Exploratory Research on the Film Decision making Process with Multiple Formats, ' The 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice.(*為通訊作者), Jun. 2019 |
| 2018 | 張瑜倩*;莊皓鈞, 2018.07, 'Collaborations in hybrid organizations with competing institutional logics: A case of the creative industries, ' The 34th EGOS Colloquium 2018, European Group for Organizational Studies.(*為通訊作者), Jul. 2018 |
| 2017 | 張瑜倩*;賴怡君, 2017.06, 'An exploratory study of the Urban Simple Life curation: The perspective of gatekeeping, ' The 14th International Conference Arts and Cultural Management, Peking University.(*為通訊作者), Jun. 2017 |
| 2016 | 張瑜倩*, 2016.07, 'The performing arts festival as a platform for values co-creation, ' 32nd EGOS Colloquium 2016, EGOS.(*為通訊作者), Jul. 2016 |
| 2015 | 張瑜倩*, 2015.06, 'The platform of value co-creation in a performing art festival curating, ' The 40th Annual Macromarketing Conference, Macromarketing Society.(*為通訊作者), Jun. 2015 |
| 2014 | 張瑜倩*, 2014.04, 'Social media and music consumption: A case study of a K-POP fan community, ' 39th Annual Macromarketing Conference, Royal Holloway, University of London.(*為通訊作者), Apr. 2014 |
| 2013 | 張瑜倩*, 2013.08, 'Using integrated marekting campaigns to build new audiences in museums: An ethnographic study, ' The 23rd General Conference of ICOM, International Council of Museums (ICOM).(*為通訊作者), Aug. 2013 |
| 2012 | 張瑜倩*, 2012.10, '從組織變革觀點探討行銷功能之轉變： 以英國維多利亞與亞伯特博物館為例, ' 2012博物館治理國際學術研討會, 國立科學工藝博物館.(*為通訊作者), Oct. 2012 |
| 2012 | 張瑜倩*, 2012.07, 'The collaboration and outsourcing relationships between the central government and cultural industries: A case study in Taiwan, ' VII Internacional conference on cultural policy research, Culture, politics and Cultural Policies, International Journal of Cultural Policy.(*為通訊作者), Jul. 2012 |
| 2012 | 張瑜倩*, 2012.06, 'National museum, local economic development and the tourism: A case study of the National Museum or Marine Biology and Aquarium, ' 17th International Conference on Cultural Economics, Association for Cultural Economics.(*為通訊作者), Jun. 2012 |
| Year | Book Title |
|---|---|
| 2022 | 張瑜倩;Dirk vom Lehn*, 2022.08, 'The journey from non-audiences to loyal audiences: A case study of a performing arts theatre, ' The Handbook of Research on Customer Loyalty, Edward Elgar, pp.244-256.(*為通訊作者), 430686, Aug. 2022 |
| 2022 | 林曼麗*;張瑜倩;陳彥伶;邱君妮, 2022.01, '博物館/美術館的未來性：行政法人制度研究, ' 典藏藝術.(*為通訊作者), 434267, Jan. 2022 |
| 2020 | 張瑜倩*;蔡立德;洪誠孝, 2020.12, '博物館智慧財產管理, ' 中華民國博物館學會.(*為通訊作者), 429395, Dec. 2020 |
| 2020 | Victoria Rodner*;Chloe Preece;Yu-Chien Chang, 2020.01, 'Country branding through the arts: The role of museums in positioning a nation on the global market, ' Museum Marketization: Cultural Institutions in the Neoliberal Era, Routledge, pp.170-187.(*為通訊作者), 425640, Jan. 2020 |
| 2015 | 張瑜倩*, 2015.01, '從組織變革觀點探討博物館行銷功能之轉變, ' 藝術文化的興業管理, 華藝, pp.43-58.(*為通訊作者), 406330, Jan. 2015 |
| 2011 | 張瑜倩, 2011, 'The constitution and understanding of marketing functions in the museum sector, '., 346446, 2011 |
| Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|---|
| MOST Projects | 113 | 地方創生生態系的建構與實踐(2/2) | CHANG YU-CHIEN | Principal Investigator | 2025.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 113 | 地方創生生態系的建構與實踐(1/2) | CHANG YU-CHIEN | Principal Investigator | 2024.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 111 | 創意群聚的演化與創新：智慧資本視角(2/2) | CHANG YU-CHIEN | Principal Investigator | 2023.08 ~ 2025.07 | National Science and Technology Council |
| MOST Projects | 111 | 創意群聚的演化與創新：智慧資本視角(1/2) | CHANG YU-CHIEN | Principal Investigator | 2022.08 ~ 2025.07 | National Science and Technology Council |
| MOST Projects | 110 | 品牌重塑的創新歷程 | CHANG YU-CHIEN | Principal Investigator | 2021.08 ~ 2023.07 | National Science and Technology Council |
| MOST Projects | 108 | 文化創意產業的知識中介(2/2) | CHANG YU-CHIEN | Principal Investigator | 2020.08 ~ 2022.10 | National Science and Technology Council |
| MOST Projects | 108 | 文化創意產業的知識中介(1/2) | CHANG YU-CHIEN | Principal Investigator | 2019.08 ~ 2022.10 | National Science and Technology Council |
| MOST Projects | 107 | 文化創意產業的公私協力：結合制度邏輯觀點 | CHANG YU-CHIEN | Principal Investigator | 2018.08 ~ 2020.01 | National Science and Technology Council |
| Other Projects | 106 | 106年數位媒體行銷研究 | CHANG YU-CHIEN | Principal Investigator | 2017.08 ~ 2017.12 | |
| MOST Projects | 106 | 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸 (III) | WU FENG-SHANG,HSU MU-YEN,CHANG YU-CHIEN,JENG JYH-FU | 2017.01 ~ 2018.01 | National Science and Technology Council | |
| Other Projects | 105 | 105年「文化創意產業專業中介組織政策分析」 | KUO CHIU-WEN,JUAN YAO-CHUEH,CHANG YU-CHIEN | 2016.07 ~ 2016.11 | ||
| MOST Projects | 105 | 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸(II) | WU FENG-SHANG,HSU MU-YEN,CHANG YU-CHIEN,JENG JYH-FU | 2016.01 ~ 2016.12 | National Science and Technology Council | |
| MOST Projects | 104 | 臺灣企業博物館經營管理之研究 | CHANG YU-CHIEN | Principal Investigator | 2015.08 ~ 2017.01 | National Science and Technology Council |
| MOST Projects | 104 | 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸(I) | WU FENG-SHANG,HSU MU-YEN,CHANG YU-CHIEN,JENG JYH-FU,WEN CHAO-TUNG | 2015.04 ~ 2015.12 | National Science and Technology Council | |
| MOST Projects | 103 | 文化創意產業之服務創新歷程與脈絡：以國立故宮博物院為例 | CHANG YU-CHIEN | Principal Investigator | 2014.08 ~ 2015.07 | National Science and Technology Council |
| Other Projects | 103 | 農業科技產業化人才培訓及個案研究 | WU FENG-SHANG,CHANG YU-CHIEN | 2014.03 ~ 2014.12 | ||
| MOST Projects | 102 | 文創展演活動之創新商業模式 | CHANG YU-CHIEN | Principal Investigator | 2013.08 ~ 2014.12 | National Science and Technology Council |
| Other Projects | 101 | 區域智慧資本三年計畫（第一年） | WU ANNE,LIN YEH-YUN,CHOU LI-FANG,WEN CHAO-TUNG,LIAO WEN-HUNG,CHEN SHENG-CHIH,LIN Yung-Teng,CHANG YU-CHIEN,LIN LIANG-FENG,LIU JYI-SHANE | 2012.12 ~ 2013.12 | ||
| MOST Projects | 100 | 第九次全國科技會議議題先期研究計畫-總計畫暨子計畫一：科技、人文與跨領域整合相關議題研究(2/2) | WEN CHAO-TUNG,CHANG YU-CHIEN,WU FENG-SHANG,WU SE-HWA,HSU MU-YEN,HSIAO RUEY-LIN | 2012.11 ~ 2013.06 | National Science and Technology Council | |
| MOST Projects | 101 | 策展的創新歷程：策展人與藝文組織的共同創造 | CHANG YU-CHIEN | Principal Investigator | 2012.10 ~ 2013.12 | National Science and Technology Council |
| MOST Projects | 100 | 第九次全國科技會議議題先期研究計畫-總計畫暨子計畫一：科技、人文與跨領域整合相關議題研究(1/2) | WU SE-HWA,HSU MU-YEN,HSIAO RUEY-LIN,CHANG YU-CHIEN,WU FENG-SHANG,WEN CHAO-TUNG | 2011.11 ~ 2012.10 | National Science and Technology Council |
| School Name | Country | Department | Degree | Duration |
|---|---|---|---|---|
| King's College London | UK | United Kingdom Management | Ph.D. | 2007.09-2011.07 |
| National Chengchi University | TAIWAN, REPUBLIC OF CHINA | Library and Information Sciences | Master | 1999.09-2003.01 |
| Country | School Name | Department | Degree | Duration |
|---|---|---|---|---|
| UNITED KINGDOM | King's College London, University of London | Management | 博士 | 2007.09 ~ 2011.04 |
| TAIWAN, REPUBLIC OF CHINA | 國立政治大學 | 圖檔所 | 碩士 | 1999.09 ~ 2003.02 |
| Experience Category | Organization Title | Department | Job Title | Duration |
|---|---|---|---|---|
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology Innovation and Intellectual Property Management | 所長 | 2024.08 ~ 2025.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology Innovation and Intellectual Property Management | 所長 | 2023.08 ~ 2024.07 |
| Experience | 新北市立鶯歌陶瓷博物館 | 諮詢委員 | 2023.06 ~ Up to today | |
| Experience | 文化部 | 博物館評鑑會 | 第四屆委員 | 2023.01 ~ Up to today |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology Innovation and Intellectual Property Management | 所長 | 2022.08 ~ 2023.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology Innovation and Intellectual Property Management | 副教授 | 2022.08 ~ Up to today |
| Experience | 中華民國博物館學會 | 行銷與公關委員會 | 主任委員 | 2020.01 ~ 2022.12 |
| Experience | International Council of Museum, UNESCO | Secretary | 2019.11 ~ 2022.10 | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology Innovation and Intellectual Property Management | 副教授 | 2019.08 ~ 2022.02 |
| Experience | 國立故宮博物院 | 諮詢委員 | 2019.01 ~ Up to today | |
| Experience | 國際博物館協會 (ICOM, UNESCO) | MPR | board member | 2016.07 ~ 2019.07 |
| Experience | Arts and the Market | Editorial Advisory Board | 2015.01 ~ Up to today | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology Innovation and Intellectual Property Management | 助理教授 | 2013.08 ~ 2019.08 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology and Innovation Management | 助理教授 | 2013.01 ~ 2013.08 |
| Experience | 創新與創造力研究中心 | 研究員 | 2012.01 ~ Up to today | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Graduate Institute of Technology and Innovation Management | 助理教授 | 2011.08 ~ 2013.01 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Inside School | 110 | 商學院教學特優教師 | 商學院 |
| Inside School | 109 | 商學院教學優良教師 | 商學院 |
| Inside School | 108 | 商學院教學優良教師 | 商學院 |
| Inside School | 107 | 教學優良教師獎(專業課程；特優(107、106、104)) | 國立政治大學 |
| Inside School | 105 | 教學優良教師獎(專業課程) | 國立政治大學 |
| Inside School | 105 | 教學優良教師獎(通識（含體育）課程) | 國立政治大學 |
| Inside School | 104 | 教學優良教師獎(通識課程) | 國立政治大學 |
| Outside School | 104 | 溫世仁服務科學研究新苗獎 | 台灣服務科學學會 |
| Outside School | 91 | 教育部公費留學獎學金 | 教育部 |
