YU-CHIEN CHANG
Full-time
Job Title Associate Professor
Name YU-CHIEN CHANG
Office Tel No. 81006
Email y.chang@nccu.edu.tw
Job Title Associate Professor
Teaching Field 藝術行銷;藝術組織創新;博物館管理;文化創意產業
Year Paper Title
2020 張瑜倩*, 2020.06, 'Creating value through the performing arts festival: A multi-stakeholder approach, ' Journal of Macromarketing, Vol.40, No.2, pp.185-200.(SSCI)(*為通訊作者), 424972
2019 張瑜倩*, 2019.08, '英國創意產業中介組織之中介行為, ' 國內外文化產業訊息及趨勢分析雙月報, Vol.108年, No.4, pp.32-36.(*為通訊作者), 424426
2018 張瑜倩*;Chloe Preece, 2018.09, 'Visual Arts Marketing in East Asia, ' Arts and the Market, Vol.8, No.2, pp.118-122.(*為通訊作者), 418924
2018 Rua-Huan Tsiah;David Yen*;Yu-Chien Chang;Che-Chuan Hsu, 2018, 'Challenges in creating hybrid professionalism knowledge, ' IT Professional, Vol.20, No.4, pp.19-27.(EI, IEEE)(*為通訊作者), 413246
2016 江淑琳*;張瑜倩, 2016.01, '更民主的科學溝通:科學類博物館實踐公眾參與科學之角色初探, ' 傳播研究與實踐, Vol.6, No.1, pp.199-227.(TSSCI)(*為通訊作者), 407199
2015 Rua-Huan Tsaih;David Yen*;Yu-Chien Chang, 2015.08, 'Challenges of Deploying Complex Technologies in a Traditional Organization, ' Communications of the ACM, Vol.58, No.8, pp.70-75.(SCIE, EI, ACM, IEEE, SCI)(*為通訊作者), 406142
2015 張瑜倩*, 2015.06, '從設計到社會設計:V&A館藏發展政策的再詮釋, ' 博物館與社會, No.9, pp.103-118.(*為通訊作者), 410344
2014 Rua-Huan Tsaih*;James Quo-Ping Lin;Yu-Chien Chang, 2014.11, 'National Palace Museum and Service Innovation, ' Emerald Emerging Markets Case Studies, Vol.4, No.7, pp.1-24.(TRANSFER)(*為通訊作者), 406161
Year Paper Title
2019 Yu-Chien Chang*;Sam Tzu-Hsiang Yuan;Tun Chiu, 2019.06, 'Exploratory Research on the Film Decision making Process with Multiple Formats, ' The 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice.(*為通訊作者)
2019 張瑜倩*, 2019.06, 'The collaboration and relationships between the central government and cultural creative clusters: A case study of Huashan 1914 Creative Park, ' The 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice.(*為通訊作者)
2018 張瑜倩*;莊皓鈞, 2018.07, 'Collaborations in hybrid organizations with competing institutional logics: A case of the creative industries, ' The 34th EGOS Colloquium 2018, European Group for Organizational Studies.(*為通訊作者)
2017 張瑜倩*;賴怡君, 2017.06, 'An exploratory study of the Urban Simple Life curation: The perspective of gatekeeping, ' The 14th International Conference Arts and Cultural Management, Peking University.(*為通訊作者)
2016 張瑜倩*, 2016.07, 'The performing arts festival as a platform for values co-creation, ' 32nd EGOS Colloquium 2016, EGOS.(*為通訊作者)
2015 張瑜倩*, 2015.06, 'The platform of value co-creation in a performing art festival curating, ' The 40th Annual Macromarketing Conference, Macromarketing Society.(*為通訊作者)
2014 張瑜倩*, 2014.04, 'Social media and music consumption: A case study of a K-POP fan community, ' 39th Annual Macromarketing Conference, Royal Holloway, University of London.(*為通訊作者)
2013 張瑜倩*, 2013.08, 'Using integrated marekting campaigns to build new audiences in museums: An ethnographic study, ' The 23rd General Conference of ICOM, International Council of Museums (ICOM).(*為通訊作者)
2012 張瑜倩*, 2012.10, '從組織變革觀點探討行銷功能之轉變: 以英國維多利亞與亞伯特博物館為例, ' 2012博物館治理國際學術研討會, 國立科學工藝博物館.(*為通訊作者)
2012 張瑜倩*, 2012.07, 'The collaboration and outsourcing relationships between the central government and cultural industries: A case study in Taiwan, ' VII Internacional conference on cultural policy research, Culture, politics and Cultural Policies, International Journal of Cultural Policy.(*為通訊作者)
2012 張瑜倩*, 2012.06, 'National museum, local economic development and the tourism: A case study of the National Museum or Marine Biology and Aquarium, ' 17th International Conference on Cultural Economics, Association for Cultural Economics.(*為通訊作者)
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 108 文化創意產業的知識中介(2/2) CHANG YU-CHIEN Principal Investigator 2020.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 108 文化創意產業的知識中介(1/2) CHANG YU-CHIEN Principal Investigator 2019.08 ~ 2021.07 Ministry of Science and Technology
MOST Projects 107 文化創意產業的公私協力:結合制度邏輯觀點 CHANG YU-CHIEN Principal Investigator 2018.08 ~ 2020.01 Ministry of Science and Technology
Other Projects 106 106年數位媒體行銷研究 CHANG YU-CHIEN Principal Investigator 2017.08 ~ 2017.12 臺北市立美術館
MOST Projects 106 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸 (III) 姚成彥,胡欣怡,CHANG YU-CHIEN,HSU MU-YEN,JENG JYH-FU,WU FENG-SHANG 共同主持人 2017.01 ~ 2018.01 Ministry of Science and Technology
Other Projects 105 105年「文化創意產業專業中介組織政策分析」 CHANG YU-CHIEN,JUAN YAO-CHUEH,KUO CHIU-WEN 協同主持人 2016.07 ~ 2016.11 文化部
MOST Projects 105 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸(II) 顏永森,CHANG YU-CHIEN,HSU MU-YEN,JENG JYH-FU,WU FENG-SHANG 共同主持人 2016.01 ~ 2016.12 Ministry of Science and Technology
MOST Projects 104 臺灣企業博物館經營管理之研究 CHANG YU-CHIEN Principal Investigator 2015.08 ~ 2017.01 Ministry of Science and Technology
MOST Projects 104 科技政策社群建置與研究─以創業、產業創新與服務創新為主軸(I) 顏永森,CHANG YU-CHIEN,HSU MU-YEN,JENG JYH-FU,WEN CHAO-TUNG,WU FENG-SHANG 共同主持人 2015.04 ~ 2015.12 Ministry of Science and Technology
MOST Projects 103 文化創意產業之服務創新歷程與脈絡:以國立故宮博物院為例 CHANG YU-CHIEN Principal Investigator 2014.08 ~ 2015.07 Ministry of Science and Technology
Other Projects 103 農業科技產業化人才培訓及個案研究 蔡熙文,CHANG YU-CHIEN,WU FENG-SHANG 共同主持人 2014.03 ~ 2014.12 行政院農業委員會
MOST Projects 102 文創展演活動之創新商業模式 CHANG YU-CHIEN Principal Investigator 2013.08 ~ 2014.12 Ministry of Science and Technology
Other Projects 101 區域智慧資本三年計畫(第一年) 于國華,吳靜吉,邱于芸,侯勝宗,張朝清,郭麗華,陳蕙芬,彭火樹,駱世民,CHANG YU-CHIEN,CHEN SHENG-CHIH,CHOU LI-FANG,LIAO WEN-HUNG,LIN LI 協同主持人 2012.12 ~ 2013.12 財團法人資訊工業策進會
MOST Projects 101 策展的創新歷程:策展人與藝文組織的共同創造 CHANG YU-CHIEN Principal Investigator 2012.10 ~ 2013.12 Ministry of Science and Technology
MOST Projects 100 第九次全國科技會議議題先期研究計畫-總計畫暨子計畫一:科技、人文與跨領域整合相關議題研究(2/2) CHANG YU-CHIEN,HSIAO RUEY-LIN,HSU MU-YEN,WEN CHAO-TUNG,WU FENG-SHANG,WU SE-HWA 共同主持人 2012.11 ~ 2013.06 Ministry of Science and Technology
MOST Projects 100 第九次全國科技會議議題先期研究計畫-總計畫暨子計畫一:科技、人文與跨領域整合相關議題研究(1/2) CHANG YU-CHIEN,HSIAO RUEY-LIN,HSU MU-YEN,WEN CHAO-TUNG,WU FENG-SHANG,WU SE-HWA 共同主持人 2011.11 ~ 2012.10 Ministry of Science and Technology
 
School Name Country Department Degree Duration
King's College London UK United Kingdom Management Ph.D. 2007.09-2011.07
National Chengchi University TAIWAN, REPUBLIC OF CHINA Library and Information Sciences Master 1999.09-2003.01
Country School Name Department Degree Duration
UNITED KINGDOM King's College London, University of London Management Ph.D. 2007.09 ~ 2011.04
TAIWAN, REPUBLIC OF CHINA Master 1999.09 ~ 2003.02
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY 科技管理與智慧財產研究所 副教授 2019.08 ~ Up to today
Experience 國際博物館協會 (ICOM, UNESCO) MPR board member 2016.07 ~ 2019.07
Current NATIONAL CHENGCHI UNIVERSITY 科技管理與智慧財產研究所 助理教授 2013.08 ~ 2019.08
Current NATIONAL CHENGCHI UNIVERSITY 科技管理研究所 助理教授 2013.01 ~ 2013.08
Experience 創新與創造力研究中心 NATIONAL CHENGCHI UNIVERSITY 研究員 2012.01 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY 科技管理研究所 助理教授 2011.08 ~ 2013.01
Honor Category Year Award Name Awarding Unit
Inside School 107 教學優良教師獎 (專業課程;特優(107、106、104)) 政治大學
Inside School 105 教學優良教師獎 (通識(含體育)課程) 政治大學
Inside School 105 教學優良教師獎 (專業課程) 政治大學
Outside School 104 溫世仁服務科學研究新苗獎 台灣服務科學學會
Inside School 104 教學優良教師獎 (通識課程) 政治大學
Outside School 91 教育部公費留學獎學金 教育部